Visual merchandising is an excellent way to build brand value, attract customers, spread customer awareness and create a definitive image of a brand. Signages, posters, danglers, etc. play a crucial role in visual merchandising and positively influence customers if deployed smartly at strategic locations. Undoubtedly, visual merchandising products are a perfect tool for advertisement. However, a company faces many challenges if it’s a big brand operating in multiple cities across the country targeting thousands of stores or offices.
Finding an appropriate place for visual merchandise, installing, validating deployment, reporting, authenticity/ Quality/ Audit etc. seem herculean task for any brand. A long, tiresome information gathering process leads to wastage of precious time and delays in deployment. There is absolutely no transparency to ensure if the visual merchandise is being installed at the right place with required dimensions or not, leading to loss of money and time. If this all wasn’t enough, there is unending auditing at the end.
A smart solution with an excellent experience. / A revolutionary application to keep a tab on from the start till the very end.
Keeping all the challenges in mind and taking every small detail in the account, we have designed an technological solution called Visual Merchandise Excellence (VMX). It is a customizable enterprise-class system that takes away all the complexities brands face while managing visual merchandising. Right from recce to deployment of visual merchandise, it creates real-time visibility for the key stakeholders. Its easy to use with intuitive user interface makes it convenient for any user to use it. There’s a web portal for the company to track and approve everything online and an application meant for visual merchandising team.
As a business, you send a deployment list which is uploaded in the VMX App. A unique store code is generated for every store or location, the VM team or personnel sees this Store Code in the App and enters details like element, dimensions and submits it. While submitting the app captures the geo location, date, time and photo. All these vital information is shared along with Recce ID, Store ID and sent to the company for review. They can approve or decline as they deem it fit ‘on the go’ from anywhere-anytime.
Once the visual merchandise is installed, the team accesses deployment list with the required details like Recce ID, Store ID, etc. through the app. The team visits the place, takes pictures, and uploads it through VMX app with details as Store Code and dimensions of the visual merchandise. On submission, the app automatically captures geo-location, date and time as it did during the recce process. All these details can be used to validate the deployment of the visual merchandise. The project manager sees the real time development & all movements are just a click away. Everything happens real-time through the app, and there is no way of manipulating or circumventing the system by Visual merchandise team/ FoS. The entire process eliminates the possibility of incorrect deployment and pilferage that are quite common.