DO CHANNEL PARTNER INCENTIVES REALLY WORK?
DO CHANNEL PARTNER INCENTIVES REALLY WORK ? Manufacturers and brand owners spend a huge amount of money towards incentives to channel partners. They know that partners are crucial to their success and help their product reach the end customers faster. When rewarded appropriately, the channels are capable of bringing business through huge demand from customers. […]
KEY ELEMENTS OF SUCCESSFUL PARTNER ENGAGEMENT
KEY ELEMENTS OF SUCCESSFUL PARTNER ENGAGEMENT In Channel marketing, it is imperative to build and maintain partner engagement. However, building and maintaining partner engagement also comes across as the biggest challenge for principal companies. A product needs to be readily available in the market for sales to take off. Product placement is the first thing […]
HOW TO CHOOSE BEST CHANNEL INCENTIVE SCHEME FOR YOUR CHANNEL PARTNER
HOW TO CHOOSE BEST CHANNEL INCENTIVE SCHEME FOR YOUR CHANNEL PARTNER Besides generating sales, well-planned channel incentive schemes improve customer service and brand loyalty. You need to design incentive schemes based on your objective, which invariably would be to sell more volume, channel partners’ potential, the association of a partner, product categories being sold, and […]
STEPS TO DESIGN LOYALTY PROGRAMS AROUND CHANNEL PARTNERS
STEPS TO DESIGN LOYALTY PROGRAMS AROUND CHANNEL PARTNERS Effective loyalty programs are the programs that are designed to create value for the channel partners on both transactional as well as emotional level. They provide personalized program training, communication strategies and by offering them motivating and meaningful rewards at each milestone to improve the performance of […]
3 POINTER CHECKLIST TO BOLSTER YOUR SCHEME FOR MORE SALES
3 POINTER CHECKLIST TO BOLSTER YOUR SCHEME FOR MORE SALES If there’s one industry that thoroughly understands the term ‘Targets’, it has to be the Sales Industry. For people outside the industry, Sales can seem like a monotonous job, where the only thing you have to do is complete targets. For people inside the industry, […]
5 POINTS TO PONDER BEFORE BUYING ANY MARKETING AUTOMATION SOFTWARE
5 POINTS TO PONDER BEFORE BUYING ANY MARKETING AUTOMATION SOFTWARE Ever since the cost of storage and processing has gone down around 2010, Technology has been in a frenzy, affecting all aspects of life as we know it. One would expect that because of the eCommerce boom, the Traditional Retail channel would suffer, but on […]